These are actually Country Themed Christmas dolls. A being dutch, B Japanese, C Russian and D Spanish. This Free Leaflet was part of their promotion of their Knit-Cro-Sheen Mercerized Cotton threads. I would assume the leaflet were displayed by the threads in the individual stores.
Since they issued this as a Free Leaflet, I've listed in my shop as a Free Download.
If you make up these little sweeties, do drop back by and let me know how they turn out.