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Showing posts with label Mail Order Crochet. Show all posts
Showing posts with label Mail Order Crochet. Show all posts

Saturday, March 31, 2018

A Quite Popular Crochet Pineapple Doily

Some of the Mail Order Design patterns were more popular than others.   But how can you tell which ones were the 'most popular'?   That one is easy ....  by how many times it was duplicated.



Lets take this marvelous Mail Order Pineapple Doily as an example.  The doily, depending upon materials used, can be  made in six different sizes ranging from a small of 11 all the way to 25 inches in diameter.   

And, apparently the readers loved it ....


Design 869 (Laura Wheeler) was released in April of 1951.  "Crocheting this doily is time well spent.  Stunning in two colors; start the second color on the second pineapple round".   It was ran again in 1954. 

Design 7223 (Alice Brooks) was published in 1957.   "Crochet with an heirloom future - as centerpiece, placemat set - prize winning doilies.  Lovely in two colors, starting second color in second pineapple round".  It was ran again in 1959.  

And it was released in a separate syndicate column as American Weekly 3136.  (I don't know the dates or description), but would assume it was in the same time span ... or, based on the paper quality, no later than 1961.  I'm just beginning to understand that American Weekly was apparently associated with Readers Mail.  

And that's how the it went for the popular designs.   They are released, and if sales are more than typical, they are the sister name -- Laura Wheeler or Alice Brooks and even more sales were made.

I'd wonder how frequently the fiber artists buying these patterns discovered they bought the same Design twice !

Okay, I'll get back to work now.    Thanks for dropping by. 

Thursday, March 29, 2018

Fern Crochet Doily and Chair Set, Mail Order Designs

I've said this a variety of times ... the Mail Order Design patterns have a tendency to build on each other.  You know, variations on a theme.    I imagine this allowed them (Household Arts and Readers Mail) to publish the HUGE number of Designs in their weekly advertisements. 

Here's another example of just that in a most delightful fern motif. 


Alice Brooks, Mail Order Design 7044, was published on November 6, 1957.  "The fern design - a favorite at many fairs.  One of these doilies make a choice gift.  For a more lavish gift, think a buffet set of three, or luncheon set". 

And then ....

Alice Brooks, Mail Order Design 7209, was published on March 31, 1959.  "Add a fresh touch of Spring with this fern design set - its beautifully shaped to enhance a chair or buffet". 

The process is easy to envision.   The 'designer' needs to produce X number of patterns for the next month and a logical starting points is an 'already popular' Design.   Just half the pattern with a couple edge adjustments and Ta-Da -- it's a chair set.     Now, not just a variation of a design, but a matched pattern set. 

I'm sure as I continue to work through the Mail Order Collection, I'll come across many more examples of the 'matched set'.   Now, if you came in looking for Fern motif recommendations, there are an assortment in the shop

Thanks for dropping by. 

Tuesday, November 14, 2017

Crocheted Medallion Pattern by Alice Brooks

For this post, let's go back 81 years ... all the way to July, 1936.  In newspapers across the country, Alice Brooks Needlework Design pattern 5560 was offered. 
It's a mail-order design.   Just "write plainly pattern number, your name and address, along with 15 cents.   And then, several weeks later, your pattern arrives in the mail.  

Each lovely lacy square medallion measures 5 inches.   -- "the best bedspread, the dressers matching scarf.   You'll have reason indeed to be proud of this lacy pair, to say nothing of a tea or dinner cloth, buffet or vanity set, which grow little by little as you crochet a simple medallion".  

Alice Brooks 5560 arrives and is a large (20 x 30") sheet of paper and includes stitch detail diagrams to assist you in the design.  

This is just one of the many Mail Order Medallions for this time period.   My search will continue to find more to add to my collection.    

If you'd like to see more squares or medallions, there are plenty in the shop.  If you are trying to find a specific design, you might want to try the bedspread or tablecloth categories as well.  

Thanks for dropping by, 
Lorrie 

Saturday, September 2, 2017

Crochet Barbie Fashion Doll Clothes, Mail Order Designs

It was a glorious year for little girls. It was 1959 and Mattel released a creation of Ruth Handler called the Barbie Doll. Little girls across America were instantly enchanted and the rest is history.
As the Barbie Doll arrived to each home, the next essential need was the wardrobe. Which means, of course, loving Moms pulled out the cloth, scissors and yarn and started sewing, crocheting and knitting clothes fashion outfits for the beloved doll. This, of course, drove the pattern companies to start issuing patterns for those outfit.
I have several of these patterns from the early 1960's found mainly in over-the-counter magazines (like McCalls Needlecraft), as well as several Mail Order Designs. Here, let me show you a few.


Design 525 - Crocheted Bride and Bridemaid's Gowns. Just about every little girl would want these outfits.

Sweet Teen Bride is another bridal outfit (or great party dress without the veil). Did you notice the pineapples?. This pattern was issued as a Coat's and Clarks Leaflet.

Design 199 - Mail Order Pattern - Most likely Anne Cabots. This Design gives us a coat, top, skirt, hat and two choice dresses.

Design 7362, Crocheted Doll's Wardrobe. This Mail Order Design is in the Alice Brooks number series, and gives mix and match options consistent with the times .... notice the ripple poncho.

Tea Time Ensemble - This pattern from The Workbasket features more variations on mix and match options.
Just for fun, a little Barbie Trivia ...
  • Birthdate: March 9, 1959
  • Born: Willows, Wisconsin (a fictional place)
  • First Outfit: One Piece Swimsuit
  • First Hairstyle: Ponytail
I have no doubt a fair number more Fashion Doll patterns will be added to this small collection as I have a a HUGE amount of patterns I've yet to work my way through. The number will, however, be limited by what is in public domain; i.e. 1959 into early 1960's.
Thanks for dropping by,
Lorrie

Sunday, July 9, 2017

Mans Crochet Cardigan Pullover, Mail Order Patterns

I've said this a number of times, and I'm here saying it yet again.  Many of the mail order crochet (and knit) patterns are simple variations of each other.  You know, have a base pattern and make a slight change, and now you have another pattern to market.    Here's the most recent example; this one in the 'mans' category.

Design 901, Mans Crocheted Sweater:  Mans Raglan Sleeved Pullover with Color Band Stripes and raised rib type pattern stitch; size 36 to 42. 

Design 7140, Mans Cardigan:  Dito, dito, dito with the exception of the front button band, converting the attractive pullover into a mans cardigan.  

The pullover Design fell into the original Laura Wheeler series, and the cardigan in the Alice Brooks number series.  They are both, of course, the same company.   

Since there are two, I have no doubt there may be more.   I have several hundred more Design patterns to work my way through and will add to this post when/should I come across.  

Okay, that's all .... I'm back to work. 
Thanks for dropping by, 





Crochet Basket Planter Patterns, Mail Order Designs

I've been processing vintage patterns for the last 5 years and have recently realized that all of the Crochet Planter Baskets patterns are Mail Order Designs. I've not yet had occasion to come across one in the standard pattern leaflet books, or magazines. There are a variety of the Mail Order variety, vintage 1960's and 1970's. The only guess I can think up is Macrame, which become very popular in this same time period. Perhaps these Mail Order Designs were to compete with that market. Again, that is just a guess.
Here are a few examples of the Mail Order Basket Designs.
Design 653, Parasol Crochet Planter. A nice design at 12 wide and 15 inches deep will be more interesting than standard shapes .... assuming however you can find some kind of put to your plant with the rod down the middle !
Swan Centerpiece Crochet Pattern Design 530 Motif that is suggested as both a Table Centerpiece as well as a plant hanger.
Pineapple Basket Crochet Pattern featuring the always popular pineapples. This pattern goes a step further and gives directions for small and large daisy flowers to add to your basket.
Design 7068; Crocheted Dog and Cat planters: These may be more appropriate on a windowsill; just 3-1/2 inches wide and tall, but quite cute.
There are, of course, more Designs in the shop, if you'd like to browse.
Thanks for dropping by,

Thursday, July 6, 2017

Crochet Square Pattern, Mail Order Design 7215

It's quite frequent that Mail Order Design patterns re-use the same numbers.   Very seldom, however, have I found the same number used on similar patterns.  For example, a single number might be used for a crocheted doily and a knitted pullover, but unusual for two knitted pullovers.

And then today, I came across a three-fer, which I'll just call highly unusual.    It revolves around Mail Order Design 7215.

Alice Brooks 7215, Crochet Medallion

Alice Brooks 7215, Crocheted Squares

Design 7215, Crochet Square

These had me by surprise and I had to go through the listings a couple times to make sure I had the correct patterns attached to the pictures.

And that's it ... my first Mail Order discovered three-fer.   Oh, take this back to 'somewhat' typical, there is a fourth Design 7215 as well .... but for a doily.

Design 7215, Crochet Pineapple Doilies in six sizes.  

Ok, now that I've got this one figured out, I'll head back to work.   Thanks for dropping by.

Vintage Stuffed Cat Crochet Patterns

Did you know that stuffed cat crochet patterns existed before Amigurumi became popular. Well, of course they did. Fiber artists have been making stuffed toys ... cats included ... since ... well, I don't really know, but I'm betting hundreds (perhaps thousands) of years.
I found myself thinking about this today as I was entering the latest Mail Order Cat pattern into the shop. A quick look showed that I had a number of stuffed cat or kitten patterns, all from the 1950's and 1960's time period.
Design 5686 gives us a kitten crocheted in Angora Yarn. This particular design was also issued under No 102, by Anne Cabot.
Another Mail Order pattern, Design 919, is  a looped stitch kitty that stands 8 1/2 inches tall.
These dancing duo party cats pattern appeared as National Needlecraft Bureau No 2521 in the early 1950's
This black cat (paired up with a bunny) was also issued by National Needlecraft Bureau - No PC 5281. I assume this pamphlet was a reproduction from a Spool Cotton Co. pattern, as they typically used the P.C. number series in the 1940's.
And, one more pattern from National Needlecraft Bureau - P.C. 4976 gives us a pouncing black cat paired up with a sweet puppy.


And one more selection from Columbia Minerva. This gives us a cat (one the far left), paired up with a barn yard of other animals, and a rug as well.
And that's it .... in the shop for now. I have no doubt there will be many more to come, however, as I must have another 100 books or more to get processed. If you are looking for a crocheted kitty project, hope you find just what you are looking for !
Thanks for dropping by. 

Wednesday, July 5, 2017

A Very Popular Crochet Rug Pattern

Most days I randomly pull two of the 'pending' mail order patterns to process for the shop. One of the two today was .....



The American Weekly 3142. Well, I immediately knew that I've processed this pattern before. In fact 'a couple times before'.



Why does this happen? Well, I'd venture to say ... because it was a popular pattern with many sales. Laura Wheeler and Alice Brooks were owned by the same company -- Needlecraft Services. Now, I'm not sure which came first, but the company issued the rug pattern as Laura Wheeler 579, and then again as Alice Brooks 7323. It was then again issued simply as Design 7329 .... also the same company. The American Weekly did not create any original patterns; they purchased their patterns from Needlework Services. And, as this pattern was apparently quite popular, it makes sense they would want to market it as well.


And there you have it .... the same pattern marketed under four different names and numbers. I have (purchased and) entered all four of these patterns individually in my shop. At first, when I started finding pattern repeats in the Design series patterns I though about just listing one. But then, I realized that customers searching for a specific pattern by number would not know all the options. And thus ... this pattern is in my shop four times.
And there you go .... tonight's trivia. Thanks for dropping by,
Lorrie

Wednesday, April 26, 2017

Square Centerpiece Crochet Doily

Most of you will remember the 'old fashioned' TV set.  You know, that large console that was in your, or perhaps Grandmother' living room.   Or, for you younger folks, in old nostalgic movies.   Big square or oblong pieces of furniture, most frequently with legs.


But these sets fulfilled more than just TV watching, the top surface became yet another place for the woman of the house to merchandise objects of choice.  Here one would often find picture frames, vases, pieces of art, etc.

And, of course, the display often included the doily; a perfect showcase to whatever might gather.   Women around the world crocheted pieces to adorn their TV's.   The patterns were frequently called doilies, runners or scarves.   One company -- Needlework Services -- (Mail Order Design patterns) took it a step further and actually referred to them as TV covers.

There were a numbers of these design patterns ....

Design 7041 - in three sizes;  19, 21 and 32 inches

Design 7020 - in three sizes; 19, 21 and 32 inches

Design 7226 - in four sizes; 20, 23, 34 and 52 inches

Design 7339 - In three sizes; 22, 25 and 38 inches

Now, the classic TV Doily has become a thing of the past, but these Designs live on.  They are still the staging for beloved items, only the table has changed.   We now call them Large Centerpiece Square Doilies, or, in some cases small tablecloths.

These patterns, which I adore even thought I do not crochet, are each a small piece of our history.

Thanks for dropping by,
Lorrie

Tuesday, October 4, 2016

Mail Order Knitted Dress Pattern

As if frequently the case with the Mail Order pattern, I picked up Design 7031 to process for the shop thinking .... do I already have this pattern.   The hunt was on.  (Particularly since this is a huge pattern that takes several hours to process and I wouldn't want to spend time on it twice!).

Now the search function in my shop isn't very grand (wish Highwire fixes it someday), but diligence paid off, and there it was ... Design 501.   The same; No.  Similar; Absolutely.

Both are nice A-Line designs with comfortable fitting short sleeves and back zipper closure.  Both are knit in Fingering Yarn and Misses sized 32-34 and 36-38.

Mail Order Dress Knitting Pattern Design 501


Knitted Dress Pattern with Leaf Panels, Mail Order Design 7031

Did you readily spot the differences?  Well, the first pattern has just one raised leaf panel, and the second has two.   And, less obvious, the first and second have a slight collar variation.   And, that's it.

I come across this type of 'differences' constantly in the Mail Order patterns.  Pattern A has a slight difference to Pattern B.  I imagine this partially occurred because of the constant business requirement to have 'new' patterns in the newspaper every week.   I'd also think, like an idea, there can be so many variations on a good design.

These are both intermediate to advanced Designs; the directions are extensive.  But, what great designs that I'd think you'd want to wear for years.

Thanks for dropping by,
Lorrie

Thursday, June 2, 2016

Scintillating Pineapples Crochet Pattern Set

Now, I've written a number of blog posts about Mail Order (Away) patterns, but this particular pattern leaflet was a first for me.
Leaflet T.C. 8 -- where the T.C. stands for True Confession.   Do you remember that magazine (or perhaps you are a current subscriber!).   A magazine with scintillating deemed stories aimed for the young woman; not quite pornography, but certainly not General Housekeeping either.

But, of course, women of this liking would enjoy crocheting as well.  I had just never thought about the magazine offerings being in places other than those periodicals aimed directly at Needlecraft artists.

This is a two page, open fold leaflet, T.C. 8, with two popular patterns, vintage 1950's, from The Spool Cotton Company.  Shown above is Pattern No 7857, a round pineapple daisy luncheon set.

The inside pattern is No 7855, a matching runner is a similar motif that measures 15 x 40 inches.

This pattern leaflet, in PDF form, is available in the shop, should you be interested.

The appearance of this pattern leaflet in my collection stack, makes me wonder what other magazines contracted with the Yarn and Thread companies to feature their pattern as mail-away's.   I'll keep my eyes open, and if you know of others, do let me know.

Thanks for dropping by,

Tuesday, May 10, 2016

Crocheted Owl Pattern, Mail Order Designs

I'd assume that Owl's have been popular forever.   I mean, seriously, who doesn't like an owl?  But, I think with the popularity of Macrame in the 1960's, the owl became a natural; the colors so perfect for the jute cords.  And, where macrame went, you can bet the crochet fiber artists were sure to follow.     #Among the most popular of craft patterns for the time period were the Mail Order Designs starting in the late 60's.   It was easy marketing, reaching the entire country through newspapers.    Here's a couple examples:  #

Design 481 - Crocheted Owl Wall Hanging 10 1/2 x 21 inches.   

Design 672 - Crocheted Pillow in two sizes.    A shell stitch beauty, the pillow and owl are worked separately and joined.    Do you see the resemblance between these two .... yep, same owl.   This is very frequent with mail order patterns; variations of the same design.

Design 496 - Crocheted Hot Plate Mat in two sizes - 9 x 11 and 7 x 8.  I've no doubt you could also attach a hook to the back and create colorful kitchen wall hangings with these as well.

Are there more?   Of course there are.   And, as I get them reworked for the shop, I'll come back and add them in.

Thanks for dropping by,

Monday, February 16, 2015

Two More Pansy Doilies

Each day I try to pull out two of the 'pending' Mail Order patterns and get them processed and listed to the shop.    This is typically a random draw, and as it just so happened, today I pulled out two crochet doilies patterns.   Now, that is not unusual, but in this particular case they were both Pansy Doilies.  Quite splendid doilies as well, if I don't say so myself.

Mail Order 2494 - Crocheted Pansy Doily -  This beauty is medium in size at 12 inches.  The Pansies are crocheted separately and then stitched to the doily.  

Anne Cabot's 5568 - Crocheted Chair-Back Set :  This crochet pattern has been termed a Chair-Back set, which I'd think was an apparent mistake (particularly since it ins't portrayed as such).  I'm officially calling it a doily.  This one has the small pansy center, followed by crochet that has been folded to resemble leaves, another large border of pansies with shells in between.   And, if that isn't enough, it has a gathering of three doilies at each of two sides transforming it to 'almost' an oval doily.  

These are both Mail Order Design Patterns.   I believe they are from Kate Marchbanks (which would lead back to Anne Cabot), but I'm not positive of that.   I do know that I welcome them to my collection.   

Can there ever be too many Pansy Doilies?  Well, probably not.   (I've more in the shop, in case wish to browse further). 

Thanks for dropping by,
Lorrie 

Tuesday, January 6, 2015

The Crochet Basket or Planter Pattern, Mail Order Style

I've heard that baskets have been in use all the way back to prehistoric man.   So, I have no doubt that includes the crocheted basket; which should date back to, at least, the 1700's.  Which, is why it surprises me that I don't come across loads of crochet basket or planter patterns.

I was thinking about this as I finished adding Alice Brooks 7018 to the shop.  I went back in and did a search for all planter or basket patterns in the shop and they only items are all Mail Order Patterns.

Design 530 - Use as either a tabletop or hanging basket in a Swan shape

Design 619 - Hanging Basket in pineapple stitch.

Laura Wheeler 624 - Another swan basket.   At first glance, it looks the same as Design 530 above, but a closer look will show the pineapples are different.


Design 653, Hanging Basket in parasol shape. 


Design 717, Hanging Planter in two sizes.

Design 865,  Two hanging planters on the small side in jar and bowl shapes. 

Design 7018 - This crochet basket is similar to the Design 619 above, but the scalloped pineapple edges are more prominent.

Design 7132, Another Crochet Swan, similar to those above, but still, slight differences. 

I find it quite ironic that all the basket patterns are Mail Order Designs.   Or, perhaps there are hundreds of others out there and, with the some 4000 or so patterns I've processed, just not happened across them.   

Do you have vintage basket that are not mail order?   If so, do you mind sharing the maker ... just for my curiosity?  

Thank for dropping by, 
Lorrie